In today’s label-driven marketing, the El Camino would be considered a crossover – a vehicle built on a car chassis while offering truck utility. Such was not the case when Ford introduced the concept with its Ranchero in 1957. It was a pickup truck in fancy clothes; really, nothing new when you consider a Ford Model A was available with a pickup bed in the late 1920s. The Studebaker Coupe Express was a similar notion, too. Nonetheless, Ford…
In today’s label-driven marketing, the El Camino would be considered a crossover – a vehicle built on a car chassis while offering truck utility. Such was not the case when Ford introduced the concept with its Ranchero in 1957. It was a pickup truck in fancy clothes; really, nothing new when you consider a Ford Model A was available with a pickup bed in the late 1920s. The Studebaker Coupe Express was a similar notion, too. Nonetheless, Ford is largely given credit for introducing the “ute” with the Ranchero.