The sixth generation of Buick’s Roadmaster flagship launched as a 1954 model. The chassis was lowered and widened relative to its predecessor, and handling was greatly improved. Under the hood, a new 322-cubic-inch V-8 engine replaced the long-running Fireball straight-eight. Redesigned bodywork was more streamlined, and while the exterior of the Roadmaster was largely the same as that of lesser models in the lineup, it did have four fender-mounted “ventiports”—one more than usual—among other subtle cues, to help…
The sixth generation of Buick’s Roadmaster flagship launched as a 1954 model. The chassis was lowered and widened relative to its predecessor, and handling was greatly improved. Under the hood, a new 322-cubic-inch V-8 engine replaced the long-running Fireball straight-eight. Redesigned bodywork was more streamlined, and while the exterior of the Roadmaster was largely the same as that of lesser models in the lineup, it did have four fender-mounted “ventiports”—one more than usual—among other subtle cues, to help distinguish it.
Buick would update the look of the Roadmaster in subtle ways over the lifespan of the sixth generation. Styling updates introduced for the 1956 model that further differentiated the Roadmaster from the rest of the lineup included twin chrome strips on the trunk lid, “bomb sights” atop both front fenders, added “Roadmaster” script in several locations, and a chrome side strip with less of a dip toward the rocker panel. But it was the more sumptuous interior that truly set the Roadmaster apart, with full carpeting, chrome bands on the seats of two-door models, rear armrests on sedans, and posher nylon, broadcloth, and leather upholstery combinations. The list of standard equipment on the 1956 model was lengthy and included power steering, power brakes, Perimeter Heater, an improved variable-pitch Dynaflow automatic transmission, backup lights, windshield washers, glare-proof rearview mirror, electric clock, deluxe wheel covers, foam-cushioned seats, foam-backed carpets, padded dash, and, on certain models, power windows and a power seat.